2025 Beet.TV Series: Pfizer’s Josh Palau: In-House Media Teams Create Speedy “Goal Alignment”

2025 Beet.TV Series: PMG’s Mike Treon: CTV Success Requires “Controlling the Chaos” of Fragmentation

Mike Treon, Head of CTV & Video Strategy at PMG, highlights his agency’s agile, partnership-driven approach to navigating this complexity, emphasizing that early adoption, continuous experimentation, and a relentless focus on business outcomes are the keys to success.

2025 Beet.TV Series: Icon Media Direct’s Minnie Dimesa: Independence at the “Speed of Innovation”

According to Icon Media Direct’s EVP of Advanced Media Minnie Dimesa, independence enables quick decision-making and strategic evolution at their own pace, as well as freedom from being limited to a niche market or way of thinking.

Introducing the New Innovid | Marketecture Live 2025

Dive into the future of media and advertising, the impact of Innovid’s combination with Flashtalking, and what’s next for the ad tech ecosystem.