Beyond the Buzz: Talking 3I’s with Industry Leaders

In today’s fast-evolving advertising ecosystem, independence, intelligence, and innovation are no longer just buzzwords—they’re foundational pillars guiding the most forward-thinking brands, agencies, and publishers. As media becomes increasingly fragmented and technologies and capabilities evolve, companies must find ways to embrace these pillars to drive real results.

Beet.TV and Innovid brought together industry leaders for a video series that tackles the big questions shaping the future of advertising and the impact of these key pillars. The result is a collection of powerful insights that reveal how leading voices are not just staying on top of the latest in advertising, but pushing ahead—and how you can too.

Innovid’s Amanda Glen Smith: Actionable Ad Results Need the 3I’s

As the media landscape grows increasingly fragmented, the need for a foolproof method for cross-media measurement has only grown stronger. Enter independent ad tech partners.

For marketers contending with a splintered and rapidly shifting media environment, Innovid Chief Client Officer Amanda Glen Smith Smith offered practical steps focusing on the three “i”s: Independence, intelligence, and innovation. By leveraging partners such as Innovid, brands can surpass the limitations of walled-gardens and overcome media fragmentation to garner real, actionable insights and drive performance.

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Gerry D’Angelo: Balance Ad Precision with Practicality

Marketers operate under constant pressure to measure ROI, but successfully doing so is another story. Advertising industry legend Gerry D’Angelo talks about finding the right balance between granular data that reflects the entire customer journey and respecting consumer privacy, and how that requires rethinking the way businesses achieve their goals.

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CMX’s Melissa Gallo: The Future of Retail Media

As retail media rapidly evolves, CMX is distinguishing itself through a deep focus on transparency and independent measurement in the health and wellness market. According to Melissa Gallo, CMX’s Head of Client Success, retail media networks have been grading their own homework for far too long. Find out how her team is leading the way with independent measurement and attribution standards.

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Jinx Joglekar:  TV Viewers Want More Flexibility and Control

TV viewers are always on the hunt for the next watch. They want the right) content available immediately, and they want control over how they pay for it. So how can marketers deliver?  

According to Ajinkya “Jinx” Joglekar, former CMO of DISH’s Sling TV, it requires a mix of strategic personalization and customer-centric innovation that enables the consumer to find the right content at the right time and in the right price.

Icon Media Direct’s Minnie Dimesa: Independence at the “Speed of Innovation”

While the goal for many ad agencies is to grow and expand, doing so often results in ad shop consolidation. But for those that continue to operate independently, there are many benefits to be found. According to Icon Media Direct’s EVP of Advanced Media Minnie Dimesa, independence enables quick decision-making and strategic evolution at their own pace, as well as freedom from being limited to a niche market or way of thinking.

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Pfizer’s Josh Palau: In-House Media Teams Create Speedy “Goal Alignment”

With Pfizer leveraging an in-house media operation, many are looking to the company as a shining example of how a large corporation can simultaneously navigate regulatory complexities while remaining flexible in their marketing strategy.  

According to Josh Palau, VP of Performance Media, Pfizer’s system enables deeper organizational understanding, smarter strategies, and more flexibility than ever before.

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PMG’s Mike Treon: CTV Success Requires “Controlling the Chaos” of Fragmentation

With CTV advertising being increasingly challenged by fragmentation across the entire landscape, precision and speed are top priorities. Mike Treon, Head of CTV & Video Strategy at PMG, highlights his agency’s agile, partnership-driven approach to navigating this complexity, emphasizing that early adoption, continuous experimentation, and a relentless focus on business outcomes are the keys to success.